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Navigation.

Woof!

Meet UX Dog

In the same way that a guide dog tells a person who is blind where to go next, UX Design tells a user how to navigate an app, website or game. It all happens behind the scenes where the user can’t see it.

UX = User Experience

Users = People :)

If your site or app’s navigation s[ux], it could explain the following symptoms:

High Abandoned Cart Rates

A person goes all the way to the end of the navigational journey, only to turn around just before reaching the finish line. What made them go the other way? Good UX design helps them reach the goal of the page and provides an encouraging experience during the journey.
High Churn Rate & Low Retention

How often does a person come back to your app or website over time? The churn rate refers to customers not returning, while retention rate refers to them sticking around. Good UX design helps keeps their attention by making the entire experience pleasant and thoughtful.
Low Engagement and Opt-In Rates

People engage when the experience is, well, engaging. Presentation, messaging, navigation, and interface quality all determine whether someone allows you into their day-to-day interactions. Good UX design earns engagement and click-throughs without being pushy.

Does your app or website have any of the above symptoms?

Get the antidote

In a nutshell

Bad UX is bad for business.

If you go to a museum where the signage is bad, you’ll get lost, have a bad experience, and it’s unlikely that you’ll return or refer your friends. Sure, the exhibitions might be amazing, but in the same way that form follows function, visuals fall flat when functionality hasn’t been carefully considered.