No. I always start with thorough UX research to ensure the following:

• To make sure I’m not accidentally offensive. This could hurt me — and more importantly — the company I‘m committed to doing good work for.

• Ensure sensitivity cross-culturally and socio-economically.

• Deep research always inspires the best creative ideas and allows me to design from a place of confidence.

Yes.

• I consulted trusted academic sources.

• I hosted a small focus group to make sure nobody found the word distressing.

• I made sure I understood what the word meant in a modern as well as a historical context.

• [Swagger] or [Swag] definition historically:

  • to walk or behave in a way that shows that you are very confident and think that you are important.

• [Swagger] or [Swag] definition in pop culture and modern slang:

  • Emanating charisma, confidence, and style all at the same time. Owning the room.

• Accroding to my research, the word historically represents Confidence, Dominance, and Style. Fun fact: It also has its first origins in a Shakespeare play (hence, why this Q&A is an aside). These are all good things when it comes to positioning an app in the marketplace.

• Consider: While you might find a human person with swagger arrogant, in the context of an app, some real swagger is needed. You want your app to stand out, be confident that it works well, and if it can be elite in its ratings, well, my work here is done :)

Covered all my bases :)

I always start with…

• Clear research

• In-depth information architecture

• Well-rounded team discussions about all the possible outcomes

• Make sure the entire team is on board with the same vision

…and then we can confidently manifest effective, beautiful interfaces that are user-centric.

List of Sources:

• McIntosh, C., 2013. swagger. [online] dictionary.cambridge.org. Available at: <https://dictionary.cambridge.org/us/dictionary/english/swagger> [Accessed 1 August 2022].

• Gandhi, L., 2014. Code Switch. [online] Npr.org. Available at: <https://www.npr.org/sections/codeswitch/2014/03/17/290857087/what-do-jay-z-and-shakesepeare-have-in-common-swagger> [Accessed 1 August 2022].

• Elite Daily, The Voice of Generation Y, 2012. The True Definition Of Swagger. [online] HuffPost. Available at: <https://www.huffpost.com/entry/the-true-definition-of-swagger_b_1837046#:~:text=In%20short%3A%20the%20term%20connotes,or%20dressinhttps://www.huffpost.com/entry/the-true-definition-of-swagger_b_1837046#:~:text=In%20short%3A%20the%20term%20connotes,or%20dressing%20like%20hipster%20dipshits.g%20like%20hipster%20dipshits.> [Accessed 1 August 2022].

• Jackson, R., 2015. Urban Dictionary: swagger. [online] Urban Dictionary. Available at: <https://www.urbandictionary.com/define.php?term=swagger> [Accessed 1 August 2022].

• Wickman, F., 2012. Did Jay-Z Really Invent “Swag”? The Answer May Surprise You.. [online] Slate Magazine. Available at: <https://slate.com/culture/2012/03/who-invented-swag-and-swagger-jay-z-soulja-boy-brand-nubian.html> [Accessed 1 August 2022].